1. Nothing beats promoting through your own website.

Since this is your business’ own space over the internet, opportunities to promote your own products and services are endless. Aside from opening your own online store, you may create a dedicated page for each product and/or service which will give more information to both potential and existing customers. Some businesses may even release items or services that can only be exclusively availed through the company’s website. As you have also observed, some websites may have beautiful and interesting animation that reflects the brand.

Almost everyone has their eyes glued to their respective smartphones or smart devices. Having a website for your business makes it easier to share the link, whether online or even in offline scenarios. Apart from this, owners have the freedom to post their offering and content with no or minimal restrictions.

2. Promoting through other online platforms.

Other online platforms such as but not limited to social media and review sites, can surely increase brand awareness online. Since most social media apps and websites have a way of notifying users of any new content, the company can take advantage of this feature. Remind your followers regarding a new product or service launch, promotional offers, and even promoting items or services that are already available.

On the other hand, the appropriate review site may depend on what industry the company is in. For example, hotel reviews can be found on Booking.com, while food reviews can be found on Zomato. Google My Business Listing may help as well, creating an online presence from the famous search engine. Users will be able to receive a review and present essential information like the company’s contact number, email address, and website links.

The only downside to this method is the time frame and the limited channel of communication with users. Unlike websites, these platforms may have a preferred layout (like Instagram’s 3 photos per row format) that the business needs to comply with.

3. Email Marketing

Some may say that email is already dead, with the presence of smartphones. Though this is somehow old, there are still some people who are relying heavily on email. Apart from this, smartphones and other smart devices also have prompt notifications, just like most social media apps. Since this notification shows the subject and the first few lines of the email, the content should be catchy and can get anyone’s attention.

Probably you are wondering where to get all of the email addresses? This is where both online and offline store plays an important role. Collect as much as plenty of email that you can with every customer. One common strategy found online is by giving a discount code that will be sent through the customer’s email. Customers will be forced to provide their email in exchange for the promotional code.

3. SEO

SEO stands for Search Engine Optimization, which refers to the process of enhancing your website to boost its presence when people use search engines to look for items or services linked to your business. If you have an idea about digital marketing, SEO could be a keyword or a group of them that possible customers may use in searching for the company, product, or services online. This can be considered as one of the most effective strategies when your customers prefer finding your site through search engines like Google or Bing.

Some may find SEO to be challenging, especially on finding the right words and combinations to use. Lessen the hassle by seeking a marketing expert or hiring the services of digital marketing companies.

4. Influencer Marketing

Together with the new age of the internet, some people are now called influencers. They are usually those who have a huge following on social media and believed that can affect a customer’s purchasing behavior. To get the most out of influencer marketing, make sure the endorser you've chosen has a following that matches your target demographic and shares your values.

If you are planning to hire the services of an influencer, ensure to have proper background checks before contacting them. Their personality should reflect on the values and vision of the business, not just because he or she is the most popular one out there. Their possible improper behavior can affect your sales or decrease the number of loyal customers.

5. Whatsapp marketing

WhatsApp statistics are saying that Whatsapp is one of the most used instant messaging apps, having billions of active users every day. This is the reason why some businesses turn to Whatsapp, where they communicate and interact with their customers. In comparison with SMS, the said messaging app is much cheaper than the charges from telecom companies. The way to communicate with Whatsapp is much more interactive as well. Not just links, but companies can send media (like audio and video messages) or even those messages that are more than 160 characters.

Whatsapp for Business is a more personalized version of the app dedicated to business. It can be set up to provide automatic replies when the business is closed or whenever it is busy. It works similarly to a chatbot.

These are just a few of the digital marketing strategies that will surely improve your company’s sales. A trusted and known digital marketing agency will help in ensuring that these strategies are implemented accordingly. Make sure your marketing strategies are tailored for your business. Reach out to us to get a custom marketing plan or learn more about our digital marketing services.